B2B creator insights, pricing strategies, and authentic storytelling guides.
Subscribe via RSSWhat belongs in a B2B creator portfolio, how to write case studies even without paid partnerships, which formats work best, and the mistakes that silently kill deals before a brand responds.
Read full guideCold outreach templates, what brands actually look for, how to structure a winning sponsorship pitch, and follow-up strategy that closes deals without burning the relationship.
Read full guideThe complete 2026 playbook for building a LinkedIn personal brand. 5 pillars, content formats, and how to attract brand partnership opportunities — even working full-time.
Read full guideMost B2B creators are pitching without a media kit. Brands notice. Here is why you need one in 2026, what to include, and how to present your data so deals move faster.
Read full guideLearn how to price B2B creator partnerships. Includes frameworks, rate cards, negotiation tactics, and professional positioning strategies for 2026.
Read full guideBrands are realizing that a $1,200 creator post outperforms $5K in LinkedIn ads. Here's the math behind the budget shift and how to make the case internally.
Read full guideMost brands measure creator campaigns with impressions and wonder why leadership doesn't buy in. Here are the three metrics that actually prove B2B influencer marketing ROI — and how to set up attribution before your first campaign.
Read full guideMost B2B brands approach creator partnerships like a media buy — and wonder why the results fall flat. Here's what's going wrong, and exactly how to fix it.
Read full guideMost creator media kits get 3 seconds of attention. Here's what brand teams actually look at when they receive a media kit — and exactly what yours needs to get a response.
Read full guideI've been on both sides of this table — Fortune 500 social director and independent creator. Here's what brand teams actually look for when evaluating LinkedIn creators for paid partnerships.
Read full guideI was 26, in a coma, blood sugar of 16, Code Blue. I'm not going to tell you it was a gift. But I am going to tell you what came after — and why the worst things have a way of cutting through the noise.
Read full essayYes — full stop. Social media leaders who build their own audiences arrive at every internal conversation with receipts. Here's why a personal brand isn't optional for anyone managing B2B social at scale.
Read full guideStop defending vanity metrics. The first step to better social reporting is asking your exec what success looks like — then building your numbers around that.
Read full guideB2B brands don't have to take themselves so seriously. Here's how meme-driven content drove 300%+ engagement on Instagram — and what you can learn from it.
Read full guideThe B2B creator economy is real and scaled. Here's exactly what LinkedIn influencers are charging — from 10K followers to 500K+.
Read full guideThe fill-in-the-blank template B2B creators use to price brand partnerships, set payment terms, and stop undercharging. Enter your email and get instant access.
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