Everything you need to price brand partnerships with confidence. Fill it in, save as PDF, and send to potential sponsors.
| Format | Deliverables | Rate | Lead Time |
|---|---|---|---|
|
Sponsored LinkedIn Post
Dedicated native post, clearly labeled #ad
|
1 post + 1 Story / Repost Content approval 48h before publish |
$____ |
10 business days |
|
Integrated Mention
Brand woven into an organic post narrative
|
1 post with 1–2 brand mentions Must align with post's organic topic |
$____ |
7 business days |
|
Newsletter Feature
Featured placement in email newsletter
|
1 dedicated section (100–150 words) + logo + CTA link |
$____ |
14 business days |
|
Product Review Post
Honest first-person review with demo
|
1–2 posts + screenshot/video clip Requires product trial period (5–7 days) |
$____ |
14 business days |
|
Campaign Bundle
Multi-post brand story over 4 weeks
Best Value
|
3 posts + 1 newsletter mention + engagement report at end |
$____ |
21 business days |
|
Speaking / Webinar
Live presentation or recorded session
|
45–60 min presentation + 1 promotional post before event |
$____ |
21 business days |
Fill in the blank fields, save as PDF, and share with brand partners before your discovery call.
Industry ranges for sponsored LinkedIn posts by follower tier. Source: Creator economy surveys, 2025–2026.
These are market ranges — your actual rate depends on engagement, niche authority, and audience quality.
| Audience Size | Sponsored Post Range | Newsletter Feature | Campaign Bundle (3-post) | Note |
|---|---|---|---|---|
| 5K – 15K followers | $200 – $600 | $150 – $400 | $600 – $1,500 | Engagement matters most at this tier — 5%+ unlocks premium rates |
| 15K – 50K followers | $600 – $2,000 | $400 – $1,200 | $1,500 – $5,000 | Niche authority (SaaS, HR, Finance) commands top end of range |
| 50K – 150K followers | $2,000 – $6,000 | $1,200 – $3,500 | $5,000 – $15,000 | Buyers are now mid-market to enterprise — category exclusivity viable |
| 150K – 500K followers | $6,000 – $20,000 | $3,500 – $10,000 | $15,000 – $50,000 | Retainer deals common; typical 6-month contracts at this tier |
The engagement multiplier: If your engagement rate is above 4%, add 25–40% to the base rates above. B2B buyers care far more about comments and shares than impressions — a 20K-follower account with 6% engagement routinely out-earns a 80K-follower account with 1% engagement.
Use the free calculator to generate your rates based on actual follower and engagement data.
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